The 99% Web is an inclusion economy that invites the rest of us.
As much as we like to think of this era as unique, the recent “sharing economy” meme is just a part of a long history of making privileged resources available to the rest of us. In the same way movable type made books available to common folks, the internet has opened to the masses what was once controlled by the few. Our personal lives have changed hugely with the accessibility and control of information, commerce, media and resources. The web has obviously affected how we work, too. It’s never been easier to get a business started, connect, reach markets, work remotely, or share ideas.
Even the choices for our productivity at work are no longer made by the few. Today, I’ll decide what’s on my “work playlist,” thank you very much. In fact, it’s probably what I use in my personal life, too. Whether I’m at home or work, I’m using my iPhone, Google Docs, Evernote, or Dropbox.
New solutions for “sometimes” roles.
The truth is that sometimes your HR person spends time recruiting. Linkedin lets anyone be a recruiter, not just full-time recruiters. Today, it’s hard to find recruiters
using old school applicant tracking software. It’s also true that entrepreneurs sometimes spend their time accounting. Quickbooks lets anyone do accounting, not just accountants. Both full time and “sometimes accountants” use the same solution. Full time Marketers use Facebook and so do “sometimes marketers” like your Orthodontist. I’m writing an article right now using WordPress and so are the full-time journalists. No need to point out how disrupted journalism has become thanks to blogging and tweeting.
The truth behind these “sometimes” roles is that people were already doing these tasks as part of their jobs anyway. Sometimes we all transact, account, sell, market, and recruit. It used to be that these tasks each had their own exclusive (and complex) applications. Today, we have much simpler, cheaper, more widely available solutions that are incredibly useful for those parts of our job. You’ll use Square when you pay someone to fix your water heater and again when you go into Starbucks.
Selling sometimes is a part of all of our jobs.
The old saying that “we’re all in sales” couldn’t be more true today. As Daniel Pink says in his new book, “To Sell is Human,” there’s a “rebirth of a salesman” happening right now.
In a world where anybody can find anything with just a few keystrokes, intermediaries like salespeople are superfluous. They merely muck up the gears of commerce and make transactions slower and more expensive…We now go online to sell ourselves–on Facebook pages, Twitter accounts, and Match.com profiles. None of these entities existed ten years ago. One day, the world began to change. More of us started working for ourselves–and because we were entrepreneurs, suddenly we became salespeople, too. At the same time, large operations discovered that segmenting job functions didn’t work very well during volatile business conditions–and because of that, they began demanding elastic skills that stretched across boundaries and included a sales component. –Daniel Pink
Today the sales software industry is just as exclusive, complex and frustrating as the Recruiting, Accounting and Payment Processing industries used to be. Sales software is made for full-time sales people and it doesn’t help them sell. We’ve gone from personal contact management in the 1980s, to on-premise enterprise contact databases of the 1990s, to the same solution delivered way more cheaply through the cloud in the 2000s. No matter how much lipstick you put on it, that’s thirty (30!) years of the same old thing.
It’s time for sometimes selling. We need something for the rest of us. Something built to help us do the job, not for our bosses. That’s why Crushpath exists. Today, we’ve announced the next chapter of the company and we have a year of big moves ahead of us that will challenge the status quo. It’s a fight worth fighting for and we hope you join us.